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VERMA

Shalini Verma · AI Marketing Engineer · Toronto, Canada

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AI film

Project 04 of 07 · Imagera AI · Revenue

Always On

Always-on publishing, consistent daily revenue and ~10 hours a week back to the team.

The numbers

Before, and after. Every figure is on her résumé.

  1. By handAlways onPublishing
  2. 0~10Hours back each week

The case

What it cost before. And the system that replaced it.

The cost of waiting

Social and ads ran by hand from a posting queue.

Goal
Publish and run ads every day without a person babysitting the queue.
What I built
An always-on calendar in n8n with webhooks into Meta, LinkedIn, TikTok, YouTube and Google Ads: the team approves, then it publishes. Freelance editors only for the final human polish.
  1. 01Calendar
  2. 02Draft
  3. 03Approve
  4. 04Publish
  5. 05Measure
  6. 06Reuse
Social normsAI illustration

Why it works

Social norms. Show the behaviour of the reader’s own peer group.

People follow what they see others doing. A brand that shows up every day on every channel reads as the normal choice, and that steadiness is what turns into daily revenue.

Goldstein, Cialdini & Griskevicius, Journal of Consumer Research, 2008

Poster: Always OnAI illustration

Where

Imagera AI

AI Marketing Lead · Contract, full-time · Jan 2025 – now · Canada · remote

A growth-stage AI product. Led a pod of 5.

Next · project 05 of 07Cold Lists, Warm MeetingsTarget accounts: 200. How?