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VERMA

Shalini Verma · AI Marketing Engineer · Toronto, Canada

Enquiries
AI film

Project 02 of 07 · Imagera AI · Visibility

Cited by the Answer Engines

AI-answer citation share ~8% → ~19%, tracked through to signups.

The numbers

Before, and after. Every figure is on her résumé.

  1. ~8%~19%AI-answer citation share

The case

What it cost before. And the system that replaced it.

The cost of waiting

The brand appeared in about 8% of tracked AI answers, and no line ran from a citation to a signup.

Goal
Be the brand AI assistants name when buyers ask.
What I built
A weekly citation check across the AI answer engines, structured data (schema.org) and fixes to the pages that earn the mention, with every citation tracked through to signups.
  1. 01Buyer questions
  2. 02Weekly check
  3. 03Gap list
  4. 04Page fixes
  5. 05Structured data
  6. 06Signups
95 : 5AI illustration

Why it works

95 : 5. Build memory for the 95%; convert the 5%.

Only about one buyer in twenty is in the market at any moment. When the rest ask an AI assistant, the brand it names is the one they remember when their window opens.

Dawes (Ehrenberg-Bass) for the LinkedIn B2B Institute, 2021

Poster: Cited by the Answer EnginesAI illustration

Where

Imagera AI

AI Marketing Lead · Contract, full-time · Jan 2025 – now · Canada · remote

A growth-stage AI product. Led a pod of 5.

Next · project 03 of 07Where the Budget Actually PaysHow budget is decided: Last click → ROI ranges. How?