Project 07 of 07 · Klaviyo · Revenue
Ads That Beat the Control
3 hours → 25 minutes per batch · CPA −31% vs control.
The numbers
Before, and after. Every figure is on her résumé.
3 hours25 minTime per creative batch- −31%CPA vs control
The case
What it cost before. And the system that replaced it.
The cost of waiting
A batch of ad and email creative took three hours, with no shared view from click to revenue.
- Goal
- Test more creative, faster, and keep only what wins.
- What I built
- Variants drafted with Claude and Figma, A/B tests against a control in Meta and Google Ads (Performance Max, Smart Bidding), a fixed experiment log, and one view from ad click to Klaviyo signup and revenue (GA4, Google Tag Manager, Meta Pixel, CAPI).
- 01Offer
- 02Variants
- 03Test vs control
- 04Log
- 05Keep the winner
- 06Reuse
- Klaviyo
- Claude
- Figma
- Meta Ads
- Google Ads
- GA4
Why it works
The decoy. Design pricing tiers deliberately, not alphabetically.
A clearly weaker option makes its neighbour look better. Every variant meets a control, so the winner earns its budget against a real alternative instead of an opinion.
Where
Klaviyo
Growth Marketing Lead · Contract, part-time · Jan – Apr 2024 · Remote
A creative and SDR pod of 4.
