Project 05 of 07 · Attio · Pipeline
Cold Lists, Warm Meetings
200 target accounts · 72% data match · 9% reply · 14 meetings in 6 weeks.
The numbers
Before, and after. Every figure is on her résumé.
- 200Target accounts
- 72%Data match
- 9%Reply rate
- 14Meetings in 6 weeks
The case
What it cost before. And the system that replaced it.
The cost of waiting
Sales chased cold lists by hand.
- Goal
- Pipeline from target accounts, without sales chasing lists by hand.
- What I built
- A proprietary outbound workflow: target list → enrichment (Clay, Apollo) → n8n → a personal draft → the owner approves in Slack → send. SPF, DKIM and DMARC set up; clean data and attribution on every send.
- 01Target list
- 02Enrich
- 03Draft
- 04Slack approval
- 05Send
- 06Meeting
- Clay
- Apollo
- n8n
- Attio
- Slack
- SPF · DKIM · DMARC
Why it works
Curiosity gap. Open one loop in the headline; close it on the first screen.
A small, specific gap in knowledge creates the urge to close it. A first line written about the account’s own situation opens that gap; a generic one closes the tab.
Where
Attio
GTM & Marketing Automation Lead · Contract, part-time · Sep 2024 – Jan 2025 · Remote
Led 3–4 contractors per build.
