Shalini Verma. AI Marketing Engineer, 7+ years.

Imagera AI

AI Marketing Lead · Contract, full-time · Canada · remote

A growth-stage AI product. Led a pod of 5.

• Built 8 production marketing agents (Claude Code, Agent Skills, MCP) with golden-set evals and a human review gate: drafting 45 → 8 minutes, first-pass approval 55% → 88%, creative output 4×.
• Automated social and paid publishing with n8n across Meta, LinkedIn, TikTok, YouTube and Google Ads, for consistent daily revenue.
• Raised AI-answer citation share (AEO / GEO) from ~8% to ~19% with structured data, tracked through to signups.
• Built spend-to-revenue measurement tying signups to revenue, LTV and payback; a Meridian incrementality read replaced last-click.
• Lead executive meetings and ROI showcases: spend, revenue, payback and hours saved per system, with budget reallocation recommendations.
• Every agent has an owner, an eval set and a rollback path; a weekly golden-set review keeps first-pass quality above 85%.

Attio

GTM & Marketing Automation Lead · Contract, part-time · Remote

Led 3–4 contractors per build.

• Built an outbound engine (Clay, Apollo, n8n, Slack approval, SPF / DKIM / DMARC): 200 target accounts, 72% data match, 9% reply rate, 14 meetings in 6 weeks.
• Ran stakeholder meetings with sales and support leaders to scope each build and present pipeline and ROI results.
• Ran 3–5 campaigns a month; new segments and languages became settings, not rebuilds.

Customer.io

Lifecycle & Marketing Automation Lead · Contract, part-time · Remote

Worked with RevOps and two specialists.

• Rebuilt event-triggered nurture (Customer.io, Liquid, SQL, webhooks): response time days → minutes; email engagement +22% vs a 10% holdout.
• Built onboarding, expansion and win-back journeys to reduce churn and lift retention and net revenue.
• Moved journey reporting from clicks to LTV, payback and cohort quality; AI-personalised copy kept behind human review.

Klaviyo

Growth Marketing Lead · Contract, part-time · Remote

A creative and SDR pod of 4.

• Cut ad and email creative batches from 3 hours to 25 minutes (Claude, Figma); winning variants cut CPA 31% and improved ROAS and CAC vs control.
• Built ad-click-to-revenue tracking (GA4, Google Tag Manager, Meta Pixel, CAPI, Klaviyo events) and an experiment log for Performance Max and Smart Bidding tests.

Nestlé

Digital Marketing Lead, CRM & Content · Contract · Remote

Enterprise CPG. Led an agency and freelance pod of 6–8.

• Lifted CRM click-through 35% and consented signups 40% on key campaigns (Salesforce Marketing Cloud, SQL segmentation).
• Cut campaign asset production from ~10 to ~4 days with a brief-approve-publish workflow, keeping brand and legal review.
• Presented campaign ROI to brand and marketing leadership to guide CRM and media budget decisions.

Tola and Carat Jewellers

Brand & Creative Lead · Full-time · Delhi, India · on-site

Luxury retail. A team of 5.

• Owned brand, Meta and Instagram ads, organic social and in-store creative; hired and briefed freelance photographers, editors and designers.
• Psychology-led ad creative: Meta click-through ~0.9% → ~2.4%, CPC −38%, save and share rate ~2.1×.
• Social-attributed walk-ins ~+45% in festive peaks; average ticket on campaign pieces +22%.
• Creative turnaround ~7 days → ~48 hours; 3× asset volume with the same headcount; engagement +60%.

JIMS Rohini

Guest Assistant Professor · Part-time

• Taught design, manufacturing, quality and merchandising to ~180 students; a new curriculum lifted project grades ~18% and cut incomplete submissions ~40%; mentored 25+ portfolios into placements.

Earlier

Psychology, merchandising and design

• Assistant Psychologist, Continua Kids · Jewellery Merchandiser & Designer, Viney Gems and Niaj by Shradha · Design Intern, Woven Gold · Marketing & Design Intern, boutique jewellery brands.