Skip to the content
VERMA

Shalini Verma · AI Marketing Engineer · Toronto, Canada

Enquiries

Free tools

Free marketing tools. Ten tools, free, in your browser.

Calculators and generators that run in your browser. No sign-up, nothing leaves your device.

Calculators

A/B test calculatorCheck whether an A/B test or holdout result is statistically significant, with p-value and confidence interval, or plan the sample size first.
CAC and LTV calculatorCalculate customer acquisition cost, lifetime value, the LTV:CAC ratio and CAC payback months from spend, customers, revenue, margin and churn.
Automation ROI calculatorWork out what a marketing automation returns: monthly and yearly savings, payback in months and first-year ROI from hours saved and costs.
Speed-to-lead calculatorEstimate the revenue slow first replies may cost you each month, using your leads, close rate and deal value, with an assumption you control.

Checkers

AI share of voicePaste which brands ChatGPT, Perplexity and Gemini cite for your prompts and get each brand’s share of AI-answer citations, overall and per engine.
Hook checkerCheck a headline, subject line or ad hook against five persuasion patterns, from loss framing to social proof, with the research behind each.

Generators

SPF and DMARC generatorCreate correct SPF and DMARC TXT records for your domain, with policy, reports and alignment options, a lookup check and a plain-English explanation.
llms.txt generatorCreate an llms.txt file in the llmstxt.org format: your site name, a summary and sections of your best pages, so AI tools can find what matters.
Schema generatorGenerate valid JSON-LD structured data for FAQPage, Article and Person pages, ready to paste, so search and answer engines read your page clearly.
UTM builderBuild UTM-tagged campaign links with source, medium, campaign, term and content, lower-cased and validated, ready to copy into ads and emails.

Introductions

By appointment. Full-time, contract or advisory.

Currently leading AI marketing at Imagera AI.Open to a select full-time role leading AI marketing or GTM engineering.Advisory and contract work by arrangement.

What would we explore?
Start a conversationRésumé (PDF)LinkedIn

Roles considered: AI Marketing Engineer · Lead · Head of Growth · AI products · GTM Engineering Lead

shaliniworks24@gmail.com · Toronto, Canada · Remote or hybrid across Canada and the US