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VERMA

Shalini Verma · AI Marketing Engineer · Toronto, Canada

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Automation ROI calculator

Put a number on an automation before you build it. Enter the hours it saves, what an hour costs you and what it costs to build and run; get the monthly saving, payback and first-year ROI.

Net saving per month
$2,450
Net saving per year
$29,400
Payback
1.2 months
First-year ROI
550%

520 hours a year back to the team. A month is taken as 52 ÷ 12 weeks. First-year ROI = (net saving − build cost) ÷ (build cost + a year of tool cost).

How to use it

  1. Enter the hours the automation saves each week and the full cost of an hour of that work.
  2. Add the monthly tool and API cost and the one-off build cost.
  3. Read the net saving, the payback period and the first-year ROI; change any input to test a scenario.

Questions

How do you calculate marketing automation ROI?

Multiply the hours saved each month by the cost of an hour, subtract the monthly running cost to get the net saving, then compare it with what you spent. First-year ROI here is the first-year net saving minus the build cost, divided by the build cost plus a year of tool cost.

What should an hour cost include?

Use the fully loaded cost: salary plus benefits, payroll tax and overhead, divided by working hours. Using salary alone understates the saving, so the result here will only be as honest as that number.

What is a good payback period for an automation?

There is no universal rule, but a payback inside a few months is easy to defend because the build cost is recovered quickly and the saving continues. Long paybacks deserve a second look at how many hours the automation really removes.

Does this include the cost of maintaining the automation?

Only through the monthly cost you enter. Automations need upkeep when APIs and tools change, so add an allowance for maintenance time to the monthly cost if you expect it.

Read the method

Field notes behind this tool.

More free tools

Introductions

By appointment. Full-time, contract or advisory.

Currently leading AI marketing at Imagera AI.Open to a select full-time role leading AI marketing or GTM engineering.Advisory and contract work by arrangement.

What would we explore?

Roles considered: AI Marketing Engineer · Lead · Head of Growth · AI products · GTM Engineering Lead

shaliniworks24@gmail.com · Toronto, Canada · Remote or hybrid across Canada and the US