Schema generator

Structured data tells search engines and AI assistants exactly what a page is: a set of questions, an article and its author, or a person. Pick a type, fill in the fields, and copy the JSON-LD.

Paste into the page’s <head> (the content it describes must also be visible on the page)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is AEO?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Answer engine optimization: structuring content so AI assistants can quote it as an answer."
      }
    },
    {
      "@type": "Question",
      "name": "Does FAQ schema still matter?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "It makes question-and-answer pairs explicit for crawlers; the answers must also be visible on the page."
      }
    }
  ]
}
</script>

How to use it

Choose FAQPage, Article or Person.
Fill in the fields; the generator flags anything missing or malformed.
Copy the script block into the page’s head and make sure the same content is visible on the page.

Questions

What is JSON-LD?

A way of writing schema.org structured data as a block of JSON inside a script tag. Google recommends JSON-LD because it sits apart from the visible HTML and is easy to maintain.

Does Google still show FAQ rich results?

No. Google limited FAQ rich results to well-known government and health sites in August 2023 and stopped showing them on May 7, 2026. FAQPage remains a valid schema.org type, and the markup does no harm.

Why add Person schema to a personal site?

Person markup states your name, job title, website and profiles in one machine-readable place, which helps search and answer engines connect your pages and profiles to the same person.

Does the content in the schema need to be on the page?

Yes. Structured data should describe content visitors can see. Marking up questions or claims that are not on the page goes against Google’s structured data guidelines.

Read the method

Field notes behind this tool.

AEO & GEO4 min readGEO vs AEO vs SEO: what’s different and what to doSEO, answer engine optimization (AEO) and generative engine optimization (GEO) compared: what each targets, what overlaps, and a practical plan.

AEO & GEO5 min readHow to get cited by ChatGPT, Perplexity and GeminiA practical AEO playbook for getting your brand named in AI answers: crawlable pages, earned mentions, answer-first content and weekly tracking.

Career3 min readPortfolio SEO for marketers: get found by search and AIHow a marketer’s portfolio gets found in Google and AI answers: one clear entity, ProfilePage schema, crawlable case-study pages and earned mentions.

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