UTM builder

Tag every link the same way so GA4 can tell you which campaign brought the visit. Enter the page and the campaign details; get a clean, lower-cased URL to copy.

Tagged URL

https://example.com/pricing?utm_source=linkedin&utm_medium=paid_social&utm_campaign=q4_launch&utm_content=video_a

How to use it

Paste the full URL of the page you are linking to.
Fill in source, medium and campaign; add term and content if you test variants.
Copy the tagged URL into your ad, email or post.

Questions

What are UTM parameters?

Tags added to the end of a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) that tell analytics tools such as GA4 where a visit came from.

Which UTM parameters are required?

Source, medium and campaign should always be set; they map to the source, medium and campaign dimensions in GA4. Term and content are optional and useful for keywords and for telling ad variants apart.

Are UTM values case-sensitive?

Yes. GA4 treats “LinkedIn” and “linkedin” as two different sources, which splits your reports. Lower-casing every value, as this builder does by default, keeps them together.

Should I use UTMs on internal links?

No. UTM tags on links between pages of your own site start a new session and overwrite the original source, so keep them for links that bring people in from outside.

Read the method

Field notes behind this tool.

Measurement4 min readAd Creative Testing Against a Control: A Practical SystemTest ad creative the repeatable way: one variable at a time, every variant against a control, a fixed sample, and a log so each batch starts from a winner.

Automation4 min readAlways-On Social Publishing With n8n and ApprovalsRun social and ads every day without babysitting a queue: an approval-first publishing calendar in n8n with webhooks, and what it changed.

AI agents4 min readClaude Code for Marketers: What Teams Actually BuildMarketers use Claude Code for ad variants, brand-voice skills and data pulls. Published examples, the setup that works, and the guardrails to keep.

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Introductions

By appointment. Full-time, contract or advisory.

Currently leading AI marketing at Imagera AI.Open to a select full-time role leading AI marketing or GTM engineering.Advisory and contract work by arrangement.

What would we explore?Full-time leadership roleContract engagementAdvisorySpeaking or workshop

Start a conversation Résumé (PDF)LinkedIn

Roles considered: AI Marketing Engineer · Lead · Head of Growth · AI products · GTM Engineering Lead

shaliniworks24@gmail.com · Toronto, Canada · Remote or hybrid across Canada and the US