Shalini Vermashaliniworks

Shalini Verma

Toronto · AI Product & Growth

I build products.Then I build the systems that keep them growing.

One person. One loop.

Watch how people behave → design the experience → convert → let the system compound.

Seven years in. AI SaaS from zero. Organic growth. No ad budget.

View my workResumeLinkedIn
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01 Watch

How people actually behave

02 Build

The experience they convert on

03 Convert

Psychology, not guesswork

04 Compound

Systems that keep running

Closed loop · product · growth · automation

How I work

Most teams split this across three seats: product, growth, AI.

I run it as one system.

Typical setup

Product → Growth → Engineering

Handoffs. Delay. Lost context.

ProductGrowthEngineering
Here

Research → design → ship → measure → compound

Same person. No relay race.

ONEOperatorProductGrowthSystems
ResearchDesignShipMeasureCompound

That’s the edge. Not a slide about it — the work is inspectable.

The tools I wire
into one system.

AI & Automation

Claude CodeClaude Opus / SonnetChatGPT / GPT-4GrokGeminiPerplexityFal.aiMidjourneyRunwayKlingElevenLabsMCPAI AgentsPrompt EngineeringMulti-agent workflows

Growth & Marketing

Growth MarketingGTM StrategyMeta AdsGoogle AdsEmail AutomationCold EmailSMS OutreachCROA/B TestingFunnel OptimizationPsychological Copy

SEO · GEO · Analytics

Technical SEOProgrammatic SEOGEOLLM VisibilityGA4GTMMeta PixelMixpanelClarityAhrefsSEMrush

Build & Ops

PythonSupabaseCloudflareNext.jsCron JobsSlack AutomationAPI IntegrationWeb ScrapingGitffmpegFigmaAdobe CC

Impact

Real outcomes. Not activity.

0×

Creative output

Vs doing it by hand

$0

Paid ads

Organic only.

0+

Years

Across AI SaaS, B2B, and luxury conversion

0

Weekly report decks

Daily signals instead.

Selected work

Four systems. Same operating model.

01 · Content engine

Claude Code, MCP, Python, Fal.ai.

A small team that ships like a studio.

ManualAI systemStudio output
  • Claude Code
  • MCP
  • Python
  • Fal.ai
Claude CodeMCPPythonFal.ai

02 · Intelligence

Live product data into Claude. Daily Slack signals.

The weekly reporting ritual goes away.

Live dataClaudeDaily Slack
ClaudeSlackAnalytics

03 · Measurement

GA4, Pixel, funnels, SEO/GEO — from zero.

See what works before you spend on ads.

ZeroTrackingOrganic sales
GA4PixelSEO/GEO

04 · Pipeline

Research, cold email, SMS.

The pipeline leaves the spreadsheet.

ResearchOutreachPipeline
B2BEmailSMS

Experience

Jan 2025 – Present

imagera.ai

Head of Product Marketing · Remote, Canada

Jan 2025 – Present

Grew an early AI product: brand, measurement, organic GTM, and the automation underneath it.

  • ✦Built the marketing system in Python, Claude Code, MCP, Fal.ai — output jumped vs manual production
  • ✦Claude reads live analytics and writes reports from real data
  • ✦Daily growth signals in Slack. No weekly deck
  • ✦Launch to consistent daily sales with no paid acquisition
  • ✦Tracking from scratch: Meta, Pixel, GA4
  • ✦Site, brand voice, and psychology written into onboarding and landings

Earlier

  • PropZella — Marketing Specialist

    2024–2025

  • Tola and Carat — Creative Lead

    2021–2023

  • JIMS Rohini — Visiting Faculty

    2019–2021

About

Psychology in the strategy.
Systems in the execution.

I stay in the work: research the problem, design the experience, read the data, then ship the system so it keeps running without me in every loop.

The mix is the point — behavioural science, luxury-brand conversion, B2B pipeline, and AI that stays tied to evidence.

Toronto. Open to Canada and the US. Remote or hybrid.

Education

B.A. Psychology, IGNOU Master’s-level coursework in behavioural science and research methods Diploma, Jewellery Designing, IIGJ

Close

Let's build something people
actually want to use.

Ambitious AI and SaaS problems — especially where behaviour, experimentation, and systems meet.